Sökning: "Helene Kruse"

Hittade 2 uppsatser innehållade orden Helene Kruse.

  1. 1. Simulating Employee Presence in Store Environments: A quantitative study investigating the possibilities of simulating mere employee presence in retail settings.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Helene Kruse; Johanna Melnyk; [2015]
    Nyckelord :mere presence; employee presence; simulation; customer satisfaction; customer pleasure;

    Sammanfattning : Research shows that employee mere presence is of greater importance than may have previously realized. The purpose of this thesis is to investigate whether it is possible to simulate employee mere presence in a retail setting. LÄS MER

  3. 2. Rekommendationer eller konversationer - Effekten av innehållet i word of mouth på mottagarens inställning till det omtalade företaget

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Helene Kruse; Lotta Höjvall; [2012]
    Nyckelord :word-of-mouth; recommendation; consumer behavior; persuasion;

    Sammanfattning : We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. LÄS MER