Sökning: "Heli Hoivanen"
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1. Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The current market for apparel retail goods is continuously getting more competitive due to the increasing amount of actors in the field. In order to stand out in the complex and dynamic market branding has emerged to be companies’ top priority because brands are increasingly becoming more valuable assets to companies’ business performance. LÄS MER
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