Sökning: "Helmie Säll Fuglerud"

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  1. 1. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Nyckelord :Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Sammanfattning : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. LÄS MER