Sökning: "Henrik Laskowski"

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  1. 1. Size Matters

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Henrik Laskowski; Jakob Pettersson; [2013]
    Nyckelord :Retail; Scale of operation; Store performance; Profitability;

    Sammanfattning : For retailing companies the scale of operation of their stores is an important strategic decision. In recent years there has been a trend towards fewer but larger stores. However, this decision has an impact on the performance of the stores, which is often neglected. LÄS MER