Sökning: "Henrik Rosenborg"

Hittade 1 uppsats innehållade orden Henrik Rosenborg.

  1. 1. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Jens Fredriksson; Henrik Rosenborg; [2016]
    Nyckelord :Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

    Sammanfattning : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. LÄS MER