Sökning: "Henrik Stierna"

Hittade 2 uppsatser innehållade orden Henrik Stierna.

1. 1. Guerrilla Marketing : Reaching the customer in an untraditional way

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Per Sandberg; Henrik Stierna; [2006]
   Nyckelord :Guerrilla Marketing; Marketing; Entrepreneurship;

   Sammanfattning : Introduction: One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials and traditional advertisements are not as effective as it has been. LÄS MER

3. 2. Invisible Branding : Creating brand value from invisibility

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
   Nyckelord :Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

   Sammanfattning : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. LÄS MER