Sökning: "Henrik Vikström"

Hittade 3 uppsatser innehållade orden Henrik Vikström.

  1. 1. Branding through mobile applications : - A case study of Swedish campaign applications

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Henrik Vikström; Caroline Zheng; [2013]
    Nyckelord :Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy;

    Sammanfattning : We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become the device a substantial proportion of the population have, and companies have seen them as a new way to communicate with consumers. LÄS MER

  3. 2. Currency Future Efficiency : Do Currency Futures Predict Future Spot Exchange Rates?

    Uppsats för yrkesexamina på grundnivå, Handelshögskolan vid Umeå universitet

    Författare :Henrik Mattsson; Jonas Vikström; [2011]
    Nyckelord :Exchange Rates; Currency Futures; Efficiency; Efficient Market Hypothesis; Random Walk; Arbitrage; Interest Rate Parity; augmented Dickey-Fuller test and Phillips-Ouliaris cointegration test;

    Sammanfattning : This paper has tested the efficiency, weak form according to EMH, of the currency future market. The efficiency test has been incorporated in the research question since the market has to be efficient in order for the future to work as predictor of the future spot rate - Can currency futures be used as a tool for predicting futures spot exchange rate? The two sub questions are - Is the prediction power of currency futures stable over time and is the prediction power of currency futures similar for different currencies?   The main theory in the research is the Efficient Market Hypothesis and the Random Walk Hypothesis. LÄS MER

  4. 3. Idrottspolitik i Västerbotten : En kvalitativ studie av politikers och tjänstemäns syn på idrottspolitik

    Kandidat-uppsats, Pedagogiska institutionen

    Författare :Henrik ingefjord; Olle Vikström; []
    Nyckelord :sports politics; municipalities and sports; policy documents for sports; sport political programs; sports in society and youth sports; idrottspolitik; kommunal idrott; styrdokument för idrott; idrottspolitisk plan; idrott och samhälle och ungdomsidrott;

    Sammanfattning : This study was made in collaboration between Umeå University and Västerbotten sports federation. The study was aimed to find out how the municipalities are working with various issues in the sports field. LÄS MER