Sökning: "Henrik Vincent"

Hittade 2 uppsatser innehållade orden Henrik Vincent.

1. 1. Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sam Gharakhani; Henrik Svensson; Vincent Larsson; [2018]
   Nyckelord :questionable content marketing; content marketing; brand image; brand associations; favorability of associations; strength of associations; uniqueness of associations; social media;

   Sammanfattning : The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. LÄS MER

3. 2. Är det billigare att avskeda? : Om avsked då endast saklig grund för uppsägning föreligger

   Magister-uppsats, Umeå universitet/Juridiska institutionen

   Författare :Henrik Vincent; [2014]
   Nyckelord :;

   Sammanfattning : .... LÄS MER