Sökning: "Henrik Ylipukki"

Hittade 2 uppsatser innehållade orden Henrik Ylipukki.

  1. 1. Cultural Influence? : A study of organizational cultures and their possible influences on employees CSR commitment

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Henrik Ylipukki; [2021]
    Nyckelord :Corporate social responsibility; Micro-level CSR; Organizational culture; Subculture; Social identity theory;

    Sammanfattning : In recent years, there has been a growing need and popularity for sustainable development as well as research within the field. One of the research fields within sustainability is corporate social responsibility (CSR), i.e., how organizations act and commit to sustainable endeavours that benefit the immediate environment. LÄS MER

  3. 2. Uppfattar ungdomar kommersiella avsikter inom marknadsföring? : En studie om ungdomars medvetenhet på sociala medier.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fredrik Petersson; Henrik Ylipukki; [2019]
    Nyckelord :Sårbara konsumenter; kommersiellt meddelande; beundran; sociala medier-marknadsföring; marknadsföring via influencers; medvetenhet;

    Sammanfattning : Title: Do young people perceive commercial intentions in marketing? - A study on youth awareness on social media. Level: Final assignment for Bachelor Degree in Business Administration Author: Fredrik Petersson and Henrik Ylipukki Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyze young people’s awareness of the commercial purpose of influencer marketing on the social media platform Instagram. LÄS MER