Sökning: "Hermès"
Visar resultat 1 - 5 av 18 uppsatser innehållade ordet Hermès.
1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER
2. Den digitala tidsålderns Hermes: Sociala medierplattformar och dess inverkan på reflexiv kontroll
Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. LÄS MER
3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER
4. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena
Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionenSammanfattning : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. LÄS MER
5. Paradise on Earth? : A study on the role of race in the lived experiences of Afro-Brazilians
Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)Sammanfattning : This thesis delves into the experiences of Afro-Brazilian university students and graduates uncovering the challenges they face in the realms of education, work, and identity. Through semi-structured interviews with ten Afro-Brazilian women in São Paulo, I explore the complex interplay of race, gender, and social status, shedding light on the multifaceted nature of oppression. LÄS MER