Sökning: "Hervé Haubursin"

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  1. 1. An Enemy for a Friend – A study on coopetition leading to sustained competitive advantage of Swedish SMEs in the Cleantech Industry

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hervé Haubursin; Wen Shao; [2017]
    Nyckelord :Coopetition; cooperation; competition; strategy; sustainable strategy; matching strategy; SMEs; competitive advantage; societal advantage; cleantech; sustained business; Sweden;

    Sammanfattning : The field of study on coopetition has been given a growing emphasis in the recent years by researchers and business practice. Coopetition is a term integrating the notions of cooperation and competition happening as an intensive simultaneous process where actors seek to leverage the value created by other companies in their business network. LÄS MER