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  1. 1. What helps or inspires busy moms while grocery shopping?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Swieykowski; Hilde Erlandsen; Thomas Sjöberg; [2007]
    Nyckelord :time-sensitive; in-store marketing; consumer behavior; grocery shopping; retailing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. LÄS MER