Sökning: "Hilma Haddad"

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  1. 1. Co-creation - det som transformerar fel till nöjdhet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hilma Haddad; Emma Lindgren; [2019]
    Nyckelord :Co-creation; Customer relationship; Service recovery; Service failure;

    Sammanfattning : An industry like retail is ever-changing. With its now emerging shift from product-focus to service-focus, from merely selling to creating unique value, the concept of co-creation has been established. The question remains how effective co-creation is, and if customers will welcome it. LÄS MER