Sökning: "Hilma Haddad"
Hittade 1 uppsats innehållade orden Hilma Haddad.
1. Co-creation - det som transformerar fel till nöjdhet
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : An industry like retail is ever-changing. With its now emerging shift from product-focus to service-focus, from merely selling to creating unique value, the concept of co-creation has been established. The question remains how effective co-creation is, and if customers will welcome it. LÄS MER
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