Sökning: "Hilma Rönnblom"

Hittade 1 uppsats innehållade orden Hilma Rönnblom.

  1. 1. Designing and Marketing Museum Offerings by Utilizing Consumer Knowledge : Research on Central Museums in Stockholm, Sweden

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Weronika Witakowska; Ingrid Rönnblom; [2013]
    Nyckelord :Museum Marketing; Co-Creation of Value; Reciprocal Value Propositions; DART-Model; EWoM; Consumer Knowledge; Social Network; Swedish Museums; Hilma af Klint;

    Sammanfattning : The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. LÄS MER