Sökning: "Hoang Chau Lam"

Hittade 1 uppsats innehållade orden Hoang Chau Lam.

  1. 1. Does electronic customer relationship management affect customer satisfaction and trust?

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Hoang Chau Lam; Qiuyun Li; [2017]
    Nyckelord :E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Sammanfattning : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. LÄS MER