Sökning: "Hofstede s framework"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Hofstede s framework.

  1. 1. The influence of institutional factors on the effectiveness of global product launch

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Nyckelord :global product launch; institutional factors; panel regression analysis;

    Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER

  3. 2. The Perception and Impact of Cultural Differences in Cross-Border Acquisitions - An analysis of how cultural differences affect the post-acquisition performance of acquiring companies in cross-border acquisitions

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Lundquist; Sebastian Strömland; [2022-08-18]
    Nyckelord :Cross-border M A; Cross-border acquisitions; Cultural differences; Cultural distance; Hofstede 6D; M A performance; Cumulative Abnormal Return in M A;

    Sammanfattning : This thesis examines the relationship between cultural differences and the post-acquisition performance of cross-border acquisitions. Cross-border transactions have increased substantially in the last decades which has led to an increase in studies interested in finding key drivers of performance in these transactions. LÄS MER

  4. 3. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vladislav Galkin; Christopher Kewenter; [2021]
    Nyckelord :Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Sammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER

  5. 4. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Maria Zoi Damanaki; Michaela Kanaan; [2021]
    Nyckelord :Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

    Sammanfattning : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. LÄS MER

  7. 5. Exploring cultural orientation and its influence on business planning in new ventures: urban Indigenous Australian insights

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adam Sacca; Stephan Campbell Fernandini; [2021]
    Nyckelord :Culture; Cultural Dimensions Theory; Individualism-Collectivism; Cultural Orientation; Indigenous Entrepreneurship; Urban Indigenous Australia; New Venture Creation; Business Planning; Planning.; Business and Economics;

    Sammanfattning : The influence of one’s cultural orientation, particularly through Hofstede’s (1980; 2001) Individualism-Collectivism dimension, on entrepreneurs and planning within new ventures is an underexplored field in entrepreneurial research, specifically among cultural minorities. This study aims to understand the Individualism-Collectivism orientation of urban Indigenous Australian entrepreneurs based in Sydney, Australia, and how it can influence business planning in their new venture. LÄS MER