Sökning: "Hongning Wang"

Hittade 3 uppsatser innehållade orden Hongning Wang.

1. 1. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Haotian Zhang; Hongning Wang; [2023]
   Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

   Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER

3. 2. Alternativa livsmedelsnätverk - utmaningar och möjligheter : En studie av REKO-Ringar i Jönköpings län, som bidrar till hållbarhet

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Hongning Wang; Haotian Zhang; [2022]
   Nyckelord :REKO-Rings; alternative food network; challenges; opportunities;

   Sammanfattning : Purpose – This study aims to explore the challenges and opportunities faced by the REKO-Rings as a form of alternative food networks (AFNs). By exploring the challenges faced by producers and consumers in participating in REKO-Rings, this study will ultimately identify several opportunities and potential solutions to help Jönköping County develop AFNs. LÄS MER

4. 3. Increasing Brand Accessibility Without Compromising Brand Identity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
   Nyckelord :Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

   Sammanfattning : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. LÄS MER