Sökning: "Hotel Industry"

Visar resultat 1 - 5 av 210 uppsatser innehållade orden Hotel Industry.

  1. 1. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  2. 2. The Impact of Service Quality on Customer Satisfaction in Hotel Business Development : Correlation Between Customer Satisfaction and Service Quality

    Magister-uppsats, Karlstads universitet

    Författare :Dider Bhuian; [2021]
    Nyckelord :service quality; hotel industry; customer satisfaction; descriptive methodology;

    Sammanfattning : This research aimed to study the correlation between customer satisfaction and service quality in the hotel business. It also outlines the significance of understanding customer satisfaction and how customers distinguish service delivery. Customers have changed prospects based on their consideration of service or product quality. LÄS MER

  3. 3. The economic impacts of Covid-19 on 4-star hotels in London and Stockholm in 2020

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Gary Waller; [2021]
    Nyckelord :Covid-19; Crisis; Management; Techniques; Impact; Economic; Hotel; Strategy; Pandemic; Travel; Hospitality; Tourism;

    Sammanfattning : The global tourism and hospitality industry has benefitted from years of consecutive growth over recent times. However, the health crisis of Covid-19 in 2020 wiped trillions in USD off the industry’s economy taking it back to 1990 levels. LÄS MER

  4. 4. Tillgänglighetsanpassning av byggnader med kulturhistoriskt värde

    Kandidat-uppsats, Jönköping University/JTH, Byggnadsteknik och belysningsvetenskap

    Författare :Julia Karlsson; Maja Johansson Leather; [2021]
    Nyckelord :tillgänglighet; tillgänglighetsanpassningar; byggnadsminne;

    Sammanfattning : Purpose: To make historical buildings accessible implies changes on the buildings. Because of this, problems can occur regarding which requirements that should befollowed. Should the demands regarding preservation or accessibility be followed?Research shows that specific conflicts arise when historical buildings are made accessible. LÄS MER

  5. 5. Online reviews’ influence on purchase decisions within the Hotel Industry

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Martin Ström; Olivia Karlsson; [2021]
    Nyckelord :Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

    Sammanfattning : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. LÄS MER