Sökning: "Hotel acquisition"

Hittade 2 uppsatser innehållade orden Hotel acquisition.

1. 1. Amaranten: a flower worth picking? - a case study on NREP's SEK 1.5 billion acquisition of Hotel Amaranten in the midst of a global pandemic

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Joshua Zippis; Antonio Melani; [2021]
   Nyckelord :Covid-19; Hotel acquisition; Real estate asset; Transaction process; Valuation analysis;

   Sammanfattning : The thesis analyses the underlying rationales behind the decision of the Real Estate Private Equity firm NREP to acquire Amaranten from Nordic Choice Hotels and the market environment under which the acquisition took place. The Swedish hotel market has during the last decade experienced a record strong growth, and all-time high occupancy rates. LÄS MER

3. 2. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Malin Hammer; [2008]
   Nyckelord :marketing; relationship marketing;

   Sammanfattning : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. LÄS MER