Sökning: "Hotel marketing"

Visar resultat 1 - 5 av 88 uppsatser innehållade orden Hotel marketing.

  1. 1. Hotels in Sweden in the regard of green marketing

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Elza Jakovele; [2023]
    Nyckelord :green marketing; hotels; Sweden; managers; discourse; sustainability;

    Sammanfattning : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. LÄS MER

  3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hugo Svensson; William Sundén; [2023]
    Nyckelord :Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Sammanfattning : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. LÄS MER

  4. 3. Storytelling på sociala medier : En kvalitativ studie om hur storytelling inom hotell- och restaurangbranschen kan användas som verktyg för att bygga varumärke och leverera känslor på sociala medier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Philip Norman Rondahl; Alma Backlund; [2023]
    Nyckelord :Storytelling; varumärke; sociala medier; Word of Mouth; relationsmarknadsföring; emotionell marknadsföring.;

    Sammanfattning : Storytelling is a popular marketing tool today and can be used in many different ways for companies. The purpose of this study is to investigate how service companies can use storytelling in social media platforms for marketing purposes and branding. LÄS MER

  5. 4. Social media marketing : En fallstudie på Steam Hotel och Sunlight

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Isa Cicoletti; Jessica Wretling; [2023]
    Nyckelord :Social media; marketing; industrial history; hotel; interaction; Sociala medier; marknadsföring; industrihistoria; hotell; interaktion;

    Sammanfattning : In this study two spa-hotels with an industrial history have been studied. The purpose of the study is to examine how industrial cool-hotels use social media marketing to reach out to their customers and what kind of information/advertising is communicated. The study was conducted as a qualitative content analysis with a deductive coding scheme. LÄS MER

  7. 5. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER