Sökning: "Houssein Ahmed"

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  1. 1. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Fabio Arcangeli; Ahmed Houssein; [2013]
    Nyckelord :Emotional disclosure; fairness; unfairness; online reviews; public commitment;

    Sammanfattning : Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of how consumers with feelings of unfairness due to a negative consumption experience can achieve emotional disclosure and reduced unfairness by posting online reviews. LÄS MER