Sökning: "Hudvårdsindustrin"

Hittade 2 uppsatser innehållade ordet Hudvårdsindustrin.

  1. 1. Marknadsföringens roll i sociala medier och dess effekt på kvinnliga millennials köp av hudvårdsprodukter

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Andrey Parominskiy; Sarah Younes; [2022]
    Nyckelord :Social media marketing; Influencer marketing; Millennial women; Skincare industry; Social media engagement behavior; Purchase frequency; Hudvårdsindustrin; Beteende på sociala medier; köpfrekvens;

    Sammanfattning : Aim: In connection with digitalization, companies have increased their use of social media marketing and influencer marketing. Thanks to this, the skincare industry has had a magnificent effect on its sales, where millennial women are a strong target group for its digital marketing. LÄS MER

  3. 2. Ansiktsmask eller antidepressiva? : En kvalitativ innehållsanalys av Therése Lindgrens skönhetsvarumärke Indy Beauty

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emilia Salmela; Ellen Mårtensson; [2022]
    Nyckelord :Indy Beauty; Therése Lindgren; social media; influencer marketing; skincare industry; relationship marketing; mental illness; femvertising; Indy Beauty; Therése Lindgren; sociala medier; influencer marketing; hudvårdsindustrin; relationsmarknadsföring; psykisk ohälsa; femvertising;

    Sammanfattning : Title: Facemasks or antidepressants?    The purpose of this study is to investigate how Indy Beauty communicates on their website and in their first campaign as a means of establishing customer involvement. Therése Lindgren is one of many influencers whom have created or acquired their own brand. LÄS MER