Sökning: "Hugo van den Berg"

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  1. 1. The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market.

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Hugo van den Berg; Lina Lidfors; [2012]
    Nyckelord :corporate social responsibility; customer loyalty;

    Sammanfattning : Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. LÄS MER