Sökning: "Hui Hong"

Hittade 2 uppsatser innehållade orden Hui Hong.

  1. 1. Brand Conviction and Brand Desirability in the Aviation Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tung Hang Hui; Farah Hamasha; [2018]
    Nyckelord :brand conviction; brand desirability; brand positioning; airlines; Business and Economics;

    Sammanfattning : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. LÄS MER

  3. 2. Volatility and Mean Spillover of Chinese ADRs at New York Stock Exchange

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Hui Zhang; Yuanjing Gao; [2008]
    Nyckelord :GARCH; volatility; correlation; spillover; Shanghai; Chinese ADRs; Hang Seng; S P 500; mean; asymmetries; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Sammanfattning : This paper examines how the returns and volatility of Chinese ADRs listed at NYSE are affected by their host market (US), underlying market (Hong Kong) and local market (Shanghai). Using a GARCH spillover model and data from 1 January 2002 to 30 September 2007, we find that the volatility spillover from US (host market), Hong Kong (underlying market) and Shanghai (local market) to Chinese ADRs, following the order: Hong Kong > US > Shanghai which can also be reflected in variance ratios. LÄS MER