Sökning: "Huicheng Zhang"

Hittade 2 uppsatser innehållade orden Huicheng Zhang.

1. 1. The impact of distance, feature weighting and selection for KNN in credit default prediction

   Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

   Författare :Huicheng Zhang; [2020]
   Nyckelord :;

   Sammanfattning : With the rapid spread of credit card business around the world, credit risk has also expanded dramatically. The occurrence of a large number of credit cardcustomer defaults has caused huge losses to financial institutions such as banks. Therefore, it is particularly important to accurately identify default customers. LÄS MER

3. 2. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Yi Qian Zou; Huicheng Zhang; [2019]
   Nyckelord :Personalized Advertising; Taobao; user experience; retailer;

   Sammanfattning : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. LÄS MER