Sökning: "Humour"

Visar resultat 11 - 15 av 182 uppsatser innehållade ordet Humour.

  1. 11. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lovisa Käll; Ebba Keller; [2023]
    Nyckelord :Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Sammanfattning : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. LÄS MER

  3. 12. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Andersson; [2023]
    Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER

  4. 13. Gender differences in swearing in American sitcom: types and reasons

    Kandidat-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Tanzima Mahmud; [2023]
    Nyckelord :Swearing; swear words; gender roles; television sitcoms;

    Sammanfattning : The essay is a study on gender differences in the use of swearing on television. Data collected for the thesis is from the American sitcom Shameless. The work of Lakoff (1975) on women’s language and Stapleton’s (2010) study done on gender differences on the use of expletive in both genders are drawn on as the theoretical considerations. LÄS MER

  5. 14. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

    Kandidat-uppsats, Jönköping University

    Författare :Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
    Nyckelord :Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

    Sammanfattning : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. LÄS MER

  7. 15. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linnea Bogren; Maja Koch; [2023]
    Nyckelord :;

    Sammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER