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Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Husam Imran Mousa; Asem Al Daghstani; Mohammad Rastegari; [2019]
    Nyckelord :Brand Awareness; Business Communication; Business-to-Business B2B ; Customer Engagement; Social Media; Social Media Marketing;

    Sammanfattning : As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. LÄS MER

  3. 2. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Asem Al Daghstani; Husam Imran Mousa; Mohammad Rastegari; [2019]
    Nyckelord :Brand Awareness; Business Communication; Business-to-Business B2B ; Customer Engagement; Social Media; Social Media Marketing;

    Sammanfattning : As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. LÄS MER

  4. 3. Optimering av produktionstidsplan : Studie baserad på implementering av ny planeringsteknik i Peab Sverige AB

    Kandidat-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Husam Mohammad; [2014]
    Nyckelord :;

    Sammanfattning : Now a day’s there is dramatic change from traditional to digital information processing in construction industry. This change can be visualized in the project concept stage where it now has accessibility to join all the data in one place. LÄS MER