Sökning: "ICA BRAND EQUITY"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden ICA BRAND EQUITY.
1. Rätt plåster i rätt tid : En fallstudie av ICAs krishantering
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : This study examines how the grocery retail company ICA handle their communication in store during a crisis and how they manage it efficiently. With contributions from theories and models from the field of crisis management this study examines how these are implemented in practice. LÄS MER
2. Från affären till dörren : En kvalitativ analys av ICAs matkasses och Linas matkasses Instagram-konton
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Food and media have become two popular aspects in todays society. The growing interest and commitment of food has resulted in companies offering prepared food bags that can be delivered to your doorstep. This study examines how the two companies ICAs matkasse and Linas matkasse use Instagram as a way to strengthen their external communication. LÄS MER
3. You get what you pay for : Improved brand equity through rebranding
Master-uppsats, Företagsekonomiska institutionenSammanfattning : The purpose was to investigate how the retailer ICA could transfer its brand equity when rebranding its low price private label product Euroshopper. The study also had the intention to look at the outcome of the rebranding process through examining how customers’ brand perception and their behavior was influenced by the rebranding. LÄS MER
4. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection
Kandidat-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. LÄS MER
5. ICA:s köttfärsskandal - ett år senare : En studie om konsumenters tillit till ett starkt varumärke efter en produktkris
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. LÄS MER