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  1. 1. Customer Value in E-grocery : An investigation into Handla24 of ICA Bankeryd

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Tuan Nguyen Trong; Phuong Phan Thi Khanh; Hai Ly Pham; [2010]
    Nyckelord :Customer value; value creation; typology of consumer value; e-grocery; e-commerce; Handla24; ICA Bankeryd;

    Sammanfattning : Background Electronic commerce (EC) has become popular due to the increasing demand of efficiency in shopping. The reason for this trend is the changes in technology and socio-demography. E-grocery, therefore, appears to be a fresh and attractive business concept that creates customer value for companies trading in supermarket industry. LÄS MER