Sökning: "IHM business school"

Hittade 2 uppsatser innehållade orden IHM business school.

  1. 1. ”Content, Contact, Cash” - En kvalitativ studie om framgångsrik marknadsföring via sociala medier

    C-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Andreas Hadzikostas; Helli Shahidi; [2010-08-04]
    Nyckelord :;

    Sammanfattning : Title: ”Content, Contact, Cash”- En kvalitativ studie om framgångsrik marknadsföring via sociala medier Authors: Andreas Hadzikostas and Helli Shahidi Assigner: Newsroom Course: Degree thesis in Bachelor of Media and communication at the faculty of Journalism and mass communication at University of Gothenburg, Sweden Semester: Spring semester, 2010 Tutor: Ingela Wadbring Pages: 49, including two enclosures Purpose: To elucidate which factors are significant for successful marketing via the social media. Method: Expert interviews, Informative interviews and content analysis Material: Interviews with Lena Carlsson at Kreafon PR agency, Peter Baeza at IHM Business School, Eva and Kalle Bodestig at Mandel, Lena Ekman at Saltå kvarn and Rick Short at Indium Corporation. LÄS MER

  3. 2. Hur söker noviser information? En studie av noviser tillvägagångssätt vid informationssökning.

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Annica Kallin; Tova Lignell; [2001]
    Nyckelord :library and information science; biblioteks- och informationsvetenskap;

    Sammanfattning : The purpose of this thesis is to examine how novices set about when they search for information. Marchionini's information-seeking model is the theoretical starting point, which is supplemented by theories of other specialists within the field, such as Chowdhury; Harter; Large, Tedd and Hartley. As method a questionnaire survey was used. LÄS MER