Sökning: "IKEA Distribution"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden IKEA Distribution.

  1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  3. 2. E-handeln ur ett omnichannel : En fallstudie om IKEA:s logistiska processer för fysisk distribution

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Alexander Larsson; Henrik Wrede; Jennie Andersson Döme; [2021]
    Nyckelord :Omnichannel; E-commerce; Distribution-system; Order-system; Delivery-system; Omnichannel; E-handel; Distributionssystem; Ordersystem; Leveranssystem;

    Sammanfattning : Omnichannel är en term som syftar till att förtydliga kundperspektivet genom att integrera processer för ett sömlöst flöde i alla tillgängliga kanaler. Kanalerna kan bland annat vara fysiska butiker, hemsidor eller appar, där integreringen av flerkanalssystem eftersträvar en friktionsfri och en sömlös köpupplevelse. LÄS MER

  4. 3. Supply Chain Transparency- Benefits & Transformational Barriers

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Charanya Sridharan; Yash Shrimali; [2021]
    Nyckelord :Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

    Sammanfattning : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. LÄS MER

  5. 4. E-handel ur ett omnichannel perspektiv : En fallstudie om IKEA:s logistiska processer för fysisk distribution

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Jennie Andersson Döme; Alexander Larsson; Henrik Wrede; [2021]
    Nyckelord :omnichannel e-handel distributionssystem ordersystem leveranssystem;

    Sammanfattning : Omnichannel is a term that aims to clarify the customer perspective by integrating processes so the customer can interact through all available channels seamlessly. Common channels used are such as physical stores, websites or apps, where the integration of multichannel systems strives for a friction-free and a seamless shopping experience. LÄS MER

  7. 5. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Isabella Kullnig; [2020]
    Nyckelord :;

    Sammanfattning : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. LÄS MER