Sökning: "IKEA market"

Visar resultat 1 - 5 av 138 uppsatser innehållade orden IKEA market.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
   Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

3. 2. Development of Self Watering Planter

   Master-uppsats, Lunds universitet/Innovation

   Författare :Natalia Norambuena Contreras; [2023]
   Nyckelord :self watering; planter; product development; design; IKEA; Technology and Engineering;

   Sammanfattning : Both during and after the pandemic, the trend of biophilic design has reached maximum acceleration. One of the consequences being an increasing interest in gardening and plant care in general. LÄS MER

4. 3. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Louise Hägg; Louise Andersson; [2022]
   Nyckelord :global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

   Sammanfattning : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. LÄS MER

5. 4. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

   Författare :Vy Nguyen; Nhu Nguyen; [2022]
   Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER

7. 5. Farm to Fork Strategy - Impact on EU market participants

   Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Ekaterina Tarasova; [2022]
   Nyckelord :European Green Deal; Farm to Fork Strategy; Common Agriculture Policy; Law and Political Science;

   Sammanfattning : The study examines one of the core elements of the European Green Deal - the Farm to Fork Strategy. It has a goal to translate the intentions and proposals of the Strategy into the business language and evaluate potential impacts for the agri-business and other value chain players like IKEA. LÄS MER