Sökning: "IKEA marketing"
Visar resultat 1 - 5 av 78 uppsatser innehållade orden IKEA marketing.
1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER
2. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER
3. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER
4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER
5. Hur kan IKEA Family utvecklas för att skapa ökad kundlojalitet?
Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : Sammanfattning Titel: Hur kan IKEA Family utvecklas för att skapa ökad kundlojalitet? Datum: 2022-06-03 Nivå: Kandidatuppsats i Företagsekonomi, 15 hp Författare: Johanna Lundh och Flora Trast Handledare: Anders Parment Sökord: IKEA Family, IKEA, kundlojalitet, kundklubb, kundnöjdhet, kundengagemang Problemformulering: Denna uppsats ämnar undersöka om det finns potentiella brister inom IKEA Family, vilka dessa brister är samt vilken förbättringspotential det finns för IKEA Family för att generera högre kundlojalitet. Syfte: Syftet med denna uppsats är att öka kunskapen om hur IKEA Family bör vara utformad utifrån ett kundlojalitetsperspektiv, samt om det finns några specifika förmåner och möjliga förbättringspunkter som är avgörande för att medlemmarna ska vara lojala. LÄS MER