Sökning: "IKEA price"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden IKEA price.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

  3. 2. Assessing Textile Raw Materials and Exploring Sustainable Sources for Future Renewable Textile Materials for IKEA of Sweden

    Master-uppsats, SLU/Dept. of Biosystems and Technology (from 130101)

    Författare :Susan Lan; [2023]
    Nyckelord :drought; water scarcity; land degradation; cotton Gossypium sp. ; synthetic textiles; viscose; lyocell; IKEA; agro-waste; poplar Populus sp. ; bamboo Bambusoideae ; sustainability;

    Sammanfattning : This degree project at the Swedish University of Agricultural Sciences has been conducted in collaboration with IKEA of Sweden. The textile industry contributes to significant environmental challenges, including pollution and global water scarcity. LÄS MER

  4. 3. För vissa är det en klocka, för andra är det ett märke

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jesper Lindqvist; Ludwig Pettersson; Eddie Sun Wang; [2023]
    Nyckelord :Engagement; low-high involvement; Personality; identity; interest; Symbolic consumtion; Business and Economics;

    Sammanfattning : This report explores the dynamics of consumer behavior, with a particular focus on brand loyalty and engagement. Through qualitative interviews with five participants, the study examines how individuals’ characteristics, such as background, interests, and lifestyle, influence their relationship with brands. LÄS MER

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  7. 5. The Home-Office Lighting Kit

    Magister-uppsats, KTH/Ljusdesign

    Författare :Cristina Mordeglia; [2021]
    Nyckelord :ome-office lighting; student accommodations; visual comfort; focus on tasks; market analysis; IKEA Trådfri; Philips Hue; LEDVANCE Smart ; OSRAM; CASAMBI; Home-Office Lighting Kit; lighting scenarios.;

    Sammanfattning : This Master Thesis, inspired by the relevance that home-offices have assumed as a consequence of the COVID-19 pandemic, originated from the architectural, quantitative, and qualitative analysis of lighting within the author’s student accommodation on KTH Main Campus, in Stockholm (Sweden). As a matter of fact, this background study proved that recommended lighting levels (Illuminance, Contrast Ratio, CCT, CRI, M-EDI, and DER values) were not met, making the space unsuitable and unhealthy to both live and work in. LÄS MER