Sökning: "IKEA volvo"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden IKEA volvo.
1. How will services change MNC’s business models under a circular economic background?
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. LÄS MER
2. Attraktiva arbetsgivares profilering : En diskursanalys om attraktiva arbetsgivares employer branding inom ingenjörsbranschen
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2021-05-31Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lovisa Bodin (96/11/06), Julia Öhrberg Nyberg (98/05/18) Title: Attractive employers profiling Tutor: Magnus Linderström Keywords: Employer Branding, Employer attractiveness, Discourse, Discourse analysis, Identity, Engineer Research questions: What discursive practices can be distinguished within the employer branding discourse? What influences does the discursive practices have on individuals’ identity creation? Purpose: The purpose of the study is to investigate and understand how attractive employers for engineers’ profile themselves in a time where the need for technical competence is growing, by looking at four of the most attractive employers who according to labor market research are Sweco, IKEA, Volvo Group and Spotify. The purpose is also to understand how employers' profiling affects individuals who apply to the organizations. LÄS MER
3. Branding strategy through storytelling in marketing : The other side of the story
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. LÄS MER
4. Snälla gilla oss : En kvantitativ studie om samband mellan företags kommunikation på Facebook och deras förtroende hos allmänheten
Kandidat-uppsats, Karlstads universitetSammanfattning : Syftet med denna uppsats är att undersöka företags kommunikation på Facebook och deras förtroende hos allmänheten, och hur detta påverkar spridning och engagemang på Facebook (i form av gillamarkeringar, delningar och kommentarer). Den ska också undersöka om det finns skillnader i publiceringshastighet hos olika företag, och om detta har någon betydelse för allmänhetens förtroende. LÄS MER
5. IKEA, Volvo och Sverige : - Varumärken i samspel
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Title: IKEA, Volvo and Sweden – Brands in interaction Authors: Viggo Lundbergh Akbari & Marcus Engström Aim: The purpose of this bachelor’s thesis is to examine commercial actors’ use of state- formulated ideas about national attributes. This, by investigating IKEA’s and Volvo’s self- describing websites to see how they contribute to the national marketing of Sweden. LÄS MER