Sökning: "IT strategy ikea"

Visar resultat 11 - 15 av 80 uppsatser innehållade orden IT strategy ikea.

  1. 11. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Johanna Stenberg; Milana Ruljova; [2021]
    Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER

  3. 12. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Nyckelord :Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Sammanfattning : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. LÄS MER

  4. 13. Market Communication Strategy : A case study of IKEA

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martina Alice Spinoglio; [2020]
    Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

  5. 14. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :SHALINI MEHRA; [2020]
    Nyckelord :Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Sammanfattning : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. LÄS MER

  7. 15. ‘Data over intuition’ – How big data analytics revolutionises the strategic decision-making processes in enterprises

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Filip Höcker; Finn Brand; [2020]
    Nyckelord :Big data; Big data analytics; Strategic decision-making; Strategy-as-practice; Data driven decision-making;

    Sammanfattning : Background: Digital technologies are increasingly transforming traditional businesses, and their pervasive impact is leading to a radical restructuring of entire industries. While the significance of generating competitive advantages for businesses utilizing big data analytics is recognized, there is still a lack of consensus of big data analytics influencing strategic decision-making in organisations. LÄS MER