Sökning: "Ida Grönvik Möller"
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1. Vägen till lojala medarbetare : En kvantitativ studie om intern employer branding
Kandidat-uppsats, Södertörns högskola/SociologiSammanfattning : This study aims to investigate the attitudes towards the employer brand of an individualcompany from an employee perspective. By applying the Employer Attractiveness scale(EmpAt) (Berthon et al. 2005), it is investigated how the employees perception ofattractiveness of the employer varies depending on selected demographic components. LÄS MER
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