Sökning: "Ida Grönvik Möller"

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  1. 1. Vägen till lojala medarbetare : En kvantitativ studie om intern employer branding

    Kandidat-uppsats, Södertörns högskola/Sociologi

    Författare :Ida Grönvik Möller; Malin Gustafsson; [2018]
    Nyckelord :Attractive employer; employer brand; employer branding; EmpAt scale; loyalty; Social Identity Theory; Attraktiv arbetsgivare; EmpAt-skalan; employer brand; employer branding; lojalitet; Social Identity Theory;

    Sammanfattning : This study aims to investigate the attitudes towards the employer brand of an individualcompany from an employee perspective. By applying the Employer Attractiveness scale(EmpAt) (Berthon et al. 2005), it is investigated how the employees perception ofattractiveness of the employer varies depending on selected demographic components. LÄS MER