Sökning: "Ida Hanhirova"

Hittade 2 uppsatser innehållade orden Ida Hanhirova.

1. 1. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ida Hanhirova; Sophie Wellié; [2023]
   Nyckelord :Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Sammanfattning : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. LÄS MER

3. 2. WACC: Where Are the Corporate Chicks? A study on female presence within corporate finance and banks' efforts to increase it.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ida Hanhirova; Isabel Thelin; [2019]
   Nyckelord :Employer Branding; Gender Diversity; Recruitment Advertisement; Women in Finance;

   Sammanfattning : The financial industry, especially corporate finance, has historically been perceived as somewhat male-dominated. During recent years however, attention has been drawn to increased efforts to achieving gender equality among professionals within finance, followed by debates regarding the importance of it. LÄS MER