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  1. 1. Identification and Categorization of Order Qualifiers and Order Winners in Knowledge Intensive Business Services

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ewa Holmberg; Moflag Ida; [2013]
    Nyckelord :order qualifier; order winner; knowledge intensive business service; value-adding activities; value driver; engineering services; consultancy companies.; Business and Economics; Technology and Engineering;

    Sammanfattning : The increased number of companies supplying knowledge intensive business services (KIBS) has caused a highly competitive market during the recent decade, where actors on the market struggle to gain competitive advantage and especially vulnerable are companies that offer engineering services. Underlying factors for the difficulties to provide competitive services on the market for engineering services reside in the low entry barriers, a lot of players on the market, upcoming consultant brokers, a constantly accelerating technological development and similar value propositions among consultancy companies in this field. LÄS MER