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  1. 1. Without a social media strategy, you're posting in the blind : En studie om sociala medier som marknadsföringskanal

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Frejd; Linnéa Sterner; Ida Strauss; [2017]
    Nyckelord :;

    Sammanfattning : Purpose & Research questions: The purpose of this study is to examine how the use of social media as a marketing channel has influenced the company's way of working. With this purpose in mind, our research questions were formulated as follows: 1. LÄS MER