Sökning: "Identifying early adopters"

Hittade 3 uppsatser innehållade orden Identifying early adopters.

  1. 1. Designing Virtual Reality Experiences for Elderly : A qualitative study focusing on VR suppliers operating within the elder care sector.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Bohlin; Linn Müller; [2020]
    Nyckelord :Virtual reality; Technology; Customer Experience; Customer value; Digital immigrants; Early and Late adopters; Digital divide; Elderly; Designing for elderly; Design process;

    Sammanfattning : Abstract                                                    This thesis provides an in-depth research of five VR suppliers working with creating VR experiences targeted to elderly within the elder care sector in Sweden. Furthermore, a technological knowledge gap between elderly and VR technology are researched. LÄS MER

  2. 2. Crowdfunding : Startups' alternative funding source beyond banks, business angels and venture capitalists.

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Alban Metelka; [2014]
    Nyckelord :entrepreneurship; startup; bank; business angel; venture capitalist; crowdfunding;

    Sammanfattning : Entrepreneurship is the ‘lifeblood’ of every economic development. It is a process of identifying ideas and launching a venture, allocating and organising the needed resources and facing the risks and rewards of it. As a research field entrepreneurship is one of the most researched subjects in entrepreneurial finance. LÄS MER

  3. 3. Domain-specific innovativeness and social media: Predicting new product purchase

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christoffer Carlsson; [2014]
    Nyckelord :Domain-specific innovativeness; Social media integration usage; Predicting new product purchase; Identifying early adopters; New product development;

    Sammanfattning : Identifying innovative consumers, or early adopters, in various industries is hard for companies, though very important and useful when launching new products. If correctly identified, innovative consumers could be included into new product development by companies in co-creation, setting adequate market-ing and target actions and saving money by avoiding new product failures. LÄS MER