Sökning: "Identity gap"

Visar resultat 6 - 10 av 295 uppsatser innehållade orden Identity gap.

1. 6. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Emma Steén; Ebba Blomberg; [2023]
   Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

3. 7. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
   Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

4. 8. Räcker det att riva väggarna, eller sitter det kvar ändå? : En kvalitativ intervjustudie om gemenskap och hinder i heterogena arbetsgrupper

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Författare :Emilia Nilsson; Lukas Swenson; [2023]
   Nyckelord :Organisationskultur; hyllade värderingar; grundläggande antaganden; social identitet; heterogena arbetsgrupper;

   Sammanfattning : The purpose of this study is to understand how the blue-collar workers in the industrial sector create solidarity for each other when they are a part of a heterogeneous work group and what obstacles to solidarity can arise in a workgroup embossed by heterogeneity. The study is also investigating how an “us” and “them” can arise and be maintained in heterogeneous work groups. LÄS MER

5. 9. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER

7. 10. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Y Nhi Do; Georgia Kakaletri; [2023]
   Nyckelord :Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Sammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER