Sökning: "Ieva Gurviciute"
Hittade 2 uppsatser innehållade orden Ieva Gurviciute.
1. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. LÄS MER
2. Investigating brand identity transfer in brand experience through in-store and online channels
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to brand experience. LÄS MER
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