Sökning: "Igor Fast"

Hittade 2 uppsatser innehållade orden Igor Fast.

1. 1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Igor Mróz; Enok Enocson; [2022]
   Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

   Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER

3. 2. The successful elements of the Gazelles - A case-study of Gary Hamel’s Business Model applied to rapid-growing companies in the region of Gothenburg

   C-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Elisabet Kloutschek; Helena Borgström; [2005]
   Nyckelord :;

   Sammanfattning : Background: Business strategies in order to succeed must be adapted to the rapid changes of an industry in order to achieve sustainable competitive advantages. Gary Hamel, Igor Ansoff and Michael E. Porter present strategic choices for the growth and expansion of a company. LÄS MER