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1. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. LÄS MER
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