Sökning: "Ikea segment"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Ikea segment.

  1. 1. Branding strategy through storytelling in marketing : The other side of the story

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Nyckelord :Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Sammanfattning : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. LÄS MER

  3. 2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katharina Bierling; Alexandra Hagman; [2018]
    Nyckelord :Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Sammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER

  4. 3. Multichannel Segmentation vs. Demographic Segmentation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Markus Büger; Rebecca Hylkén Olsson; [2017]
    Nyckelord :Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

    Sammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER

  5. 4. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

    Magister-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Isabella Ahrens; Theresa Guetz; [2015]
    Nyckelord :Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

    Sammanfattning : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. LÄS MER

  7. 5. Location of the future supplier base in a dynamic environment : - Case study within IKEA of Sweden

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Jennifer Klingvall; Jenny-Ann Evaldsson; [2012]
    Nyckelord :Supplier location; nearshoring; scenario analysis;

    Sammanfattning : Background: The markets conditions are changing and recent research show that the era of offshoring manufacturing and jobs to foreign countries now is coming to an end. Nearshoring gives the possibility to overcome the challenges that offshoring causes. LÄS MER