Sökning: "Iliana Minkova"

Hittade 1 uppsats innehållade orden Iliana Minkova.

  1. 1. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Nyckelord :Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Sammanfattning : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. LÄS MER