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1. 1. Customer Integration in Product Design via Mass Customization Toolkits. A field experiment

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Ilias Demiris; [2014-12-15]
   Nyckelord :Toolkits for user innovation; Mass customization; Packaging; Purchase Intention; Willingness to pay; Cosmetics;

   Sammanfattning : Toolkits for user innovation is one of the ways that customers can be involved in corporate innovation process. The most common type of user innovation toolkits is the Mass Customization Toolkits, an online interface where users customize the offering product according to their wants. LÄS MER