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1. Sorry seems to be the hardest word : A case study of corporate apologies on Twitter
Kandidat-uppsats, Stockholms universitet/Engelska institutionenSammanfattning : As social media becomes a more important part of people’s everyday lives, it is also becoming a more important part of the corporate market. Due to the complaints received on social media sites, some forms of customer care are being directly, or indirectly, carried out on social media. LÄS MER
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