Sökning: "Impulse buying"

Visar resultat 16 - 20 av 63 uppsatser innehållade orden Impulse buying.

  1. 16. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
    Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

  3. 17. Varför impulsköper vi? : En undersökning om påverkansfaktorer vid impulsköp online och vid impulsköp av kläder online

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Linnéa Stone; Linda Kristiansson; [2022]
    Nyckelord :Impulse buying; influencing factors; online; clothes; buying behavior; Impulsköp; påverkansfaktorer; online; kläder; köpbeteende;

    Sammanfattning : The purpose of this study is to examine and clarify what impulse purchases look like online. The method chosen was of a quantitative nature in the form of a digital survey and was used to try to answer the research question "What are the influencing factors when impulse buying online, and what are the influencing factors when impulse buying clothes online?". LÄS MER

  4. 18. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Sammanfattning : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. LÄS MER

  5. 19. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tess Adolfsson; Isabell Schönström; [2021]
    Nyckelord :Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Sammanfattning : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. LÄS MER

  7. 20. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lina Lennartsson; Adelina Zeka; [2021]
    Nyckelord :Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Sammanfattning : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. LÄS MER